A few years ago, Volvo tried to prove the safety of its cars by driving large vehicles over a (albeit steel-reinforced) Volvo and explaining that the car could withstand a large force. This is an example of a company using ____ to change attitudes.
a. peripheral processing
b. schemas
c. associations
d. counterarguments
e. strong arguments
Question 2
A packet of Hershey's chocolate syrup inside a box of Duncan Hines cake mix is a good example of:
a. brand licensing.
b. brand association.
c. co-branding.
d. brand trading.
e. co-marketing.
Mutualisms, such as those that occur among plants and pollinators, generally involve large numbers o
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