Author Question: If consumers hold an existing attitude with confidence, credible sources will a. have greater ... (Read 118 times)

stevenposner

  • Hero Member
  • *****
  • Posts: 608
If consumers hold an existing attitude with confidence, credible sources will
 a. have greater impact.
  b. affect emotions but not cognitions.
  c. have less impact.
  d. affect cognitions but not emotions.
  e. have a boomerang effect.

Question 2

Due to the intangible nature of services, service providers are forced to:
 a. sell promises to customers.
 b. be their own intermediaries.
 c. keep prices low.
 d. maintain excess supply to handle peaks in demand.
 e. forgo repeat business in favor of immediate sales.



pikon

  • Sr. Member
  • ****
  • Posts: 361
Answer to Question 1

C

Answer to Question 2

a



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Adolescents often feel clumsy during puberty because during this time of development, their hands and feet grow faster than their arms and legs do. The body is therefore out of proportion. One out of five adolescents actually experiences growing pains during this period.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates's recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

The calories found in one piece of cherry cheesecake could light a 60-watt light bulb for 1.5 hours.

Did you know?

Signs and symptoms that may signify an eye tumor include general blurred vision, bulging eye(s), double vision, a sensation of a foreign body in the eye(s), iris defects, limited ability to move the eyelid(s), limited ability to move the eye(s), pain or discomfort in or around the eyes or eyelids, red or pink eyes, white or cloud spots on the eye(s), colored spots on the eyelid(s), swelling around the eyes, swollen eyelid(s), and general vision loss.

Did you know?

Your skin wrinkles if you stay in the bathtub a long time because the outermost layer of skin (which consists of dead keratin) swells when it absorbs water. It is tightly attached to the skin below it, so it compensates for the increased area by wrinkling. This happens to the hands and feet because they have the thickest layer of dead keratin cells.

For a complete list of videos, visit our video library