If consumers hold an existing attitude with confidence, credible sources will
a. have greater impact.
b. affect emotions but not cognitions.
c. have less impact.
d. affect cognitions but not emotions.
e. have a boomerang effect.
Question 2
Due to the intangible nature of services, service providers are forced to:
a. sell promises to customers.
b. be their own intermediaries.
c. keep prices low.
d. maintain excess supply to handle peaks in demand.
e. forgo repeat business in favor of immediate sales.
Over confidence
Put two tennis balls in a sock, then tie a knot in the end of the sock to hold the balls together.
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Natural plant sources of pharmaceutical
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