____ may have an important impact on behavioral intentions because there are likely to be people whose opinions and beliefs will affect what we do.
a. Cognitions
b. Motivation
c. Subjective norms
d. Attitudes toward the act
e. Schemas
Question 2
As a tool of Blue Ocean Strategy, the ________ provides a way to visualize the firm's strategy relative to other firms in the industry. The horizontal axis identifies the key factors that the industry competes on with the products that are offered to customers. The vertical axis indicates the offering level that firms provide to buyers across these factors.
a. strategy canvas
b. strategic map
c. value curve
d. strategic focus
e. competitive map
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