The TORA model suggests four strategies for changing attitudes and behavioral intentions, which include all of the following except
a. changing beliefs.
b. changing support arguments.
c. changing evaluations.
d. adding a new belief.
e. targeting normative beliefs.
Question 2
With respect to the consumer buying process, ________ occurs only when the customer's ability and willingness to pay for specific products backs up the wants for those products.
a. a need
b. a want
c. satisfaction
d. demand
e. information search
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