Every time Brad sees an ad for broccoli that claims it will make consumers popular, he thinks to himself, Nonsense. Nothing will make me popular. That movie star is just paid to say that. This is an example of
a. beliefs.
b. cognitive responses.
c. affective tags.
d. motivational stimuli.
e. affective stimuli.
Question 2
The concept of exchange is fundamental to the definition of marketing. What is the best description of exchange?
a. The activities that are performed primarily by manufacturers and retailers.
b. The development of products, distribution channels, promotional strategies, and pricing objectives to satisfy customer requirements.
c. The transfer of products in return for monetary considerations.
d. The transfer of goods, services, or ideas in return for something of value.
e. The transfer of products that occurs among for-profit organizations.
Elizabeth Murray, Just in Time.
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