Author Question: Peripheral-route processing is used to describe attitude formation and change processes when ... (Read 123 times)

colton

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Peripheral-route processing is used to describe attitude formation and change processes when consumer
 a. elaboration is likely to be high.
  b. effort is likely to be low
  c. effort is likely to be high.
  d. involvement is high.
  e. motivation is high.

Question 2

Seamless service occurs without interruption, confusion, or hassle to the customer.
 
 Indicate whether the statement is true or false



kjo;oj

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Answer to Question 1

B

Answer to Question 2

true



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