Author Question: Whether consumers categorize tablets as computers, telecommunications equipment, or consumer ... (Read 201 times)

rosent76 · **on:** Jun 28, 2018

Whether consumers categorize tablets as computers, telecommunications equipment, or consumer electronics will affect
a. how they are positioned and define their competition.
b. memory for the product.
c. the level of brand loyalty.
d. the level of brand awareness.
e. disposal of the product.

Question 2

What is SERVQUAL?
a. A 44-item scale.
b. It consists of five service quality dimensions.
c. It compares perceptions to what a customer should expect from a firm.
d. All of the answers are correct.