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Author Question: Whether consumers categorize tablets as computers, telecommunications equipment, or consumer ... (Read 72 times)

rosent76

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  • Posts: 516
on: Jun 28, 2018
Whether consumers categorize tablets as computers, telecommunications equipment, or consumer electronics will affect
 a. how they are positioned and define their competition.
  b. memory for the product.
  c. the level of brand loyalty.
  d. the level of brand awareness.
  e. disposal of the product.

Question 2

What is SERVQUAL?
 a. A 44-item scale.
 b. It consists of five service quality dimensions.
 c. It compares perceptions to what a customer should expect from a firm.
 d. All of the answers are correct.


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AngeliqueG

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Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

d


rosent76

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  • Posts: 516
Reply 2 on: Jun 28, 2018
Gracias!

dreamfighter72

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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