This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following best represents the objective of the moderator in conducting a focus group? ... (Read 33 times)

go.lag

  • Hero Member
  • *****
  • Posts: 667
on: Jun 28, 2018
Which of the following best represents the objective of the moderator in conducting a focus group?
 a. Strictly following the moderator's guidebook.
  b. Allowing for a free-flow of ideas that are unrestricted and therefore more conducive to creativity.
  c. Striking a balance between stimulating natural discussions while ensuring the group does not wander too farfrom the topic.
 d. To include as many people as possible in a particular group; this enables the results to be more representative.
  e. The moderator must be completely unfamiliar with the purpose of the research.

Question 2

A danger of too many brand extensions is that
 a. the associations that are transferred to the new product will be too strong.
  b. motivation to process the brand image will be too high.
  c. it will be impossible to create a new brand name.
  d. it can dilute, not elaborate, the original brand image.
  e. there will be too many associations linked with the original brand name.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

nmyers

  • Sr. Member
  • ****
  • Posts: 336
Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

D


go.lag

  • Hero Member
  • *****
  • Posts: 667
Reply #2 on: Jun 28, 2018
Thank you


nmyers

  • Sr. Member
  • ****
  • Posts: 336
Reply #3 on: Jun 28, 2018
No problemo


« previous next »
 

Did you know?

People with alcoholism are at a much greater risk of malnutrition than are other people and usually exhibit low levels of most vitamins (especially folic acid). This is because alcohol often takes the place of 50% of their daily intake of calories, with little nutritional value contained in it.

Did you know?

Russia has the highest death rate from cardiovascular disease followed by the Ukraine, Romania, Hungary, and Poland.

Did you know?

A serious new warning has been established for pregnant women against taking ACE inhibitors during pregnancy. In the study, the risk of major birth defects in children whose mothers took ACE inhibitors during the first trimester was nearly three times higher than in children whose mothers didn't take ACE inhibitors. Physicians can prescribe alternative medications for pregnant women who have symptoms of high blood pressure.

Did you know?

The most destructive flu epidemic of all times in recorded history occurred in 1918, with approximately 20 million deaths worldwide.

Did you know?

Aspirin is the most widely used drug in the world. It has even been recognized as such by the Guinness Book of World Records.

shelducks, genus Tadorna, are a group of large birds in the Tadorninae subfamily of the Anatidae shelducks, genus Tadorna, are a group of large birds in the Tadorninae subfamily of the Anatidae
Hyperopia (farsightedness). In the uncorrected top figure, the image would come into focus behind th Hyperopia (farsightedness). In the uncorrected top figure, the image would come into focus behind th
The Local Group The Local Group
Adolescents are preoccupied with finding their place in the social group as well as society. Adolescents are preoccupied with finding their place in the social group as well as society.
Three language areas of the cerebral cortex that have been the focus of studies on neuroanatomical ... Three language areas of the cerebral cortex that have been the focus of studies on neuroanatomical ...
Which reaction below represents Th decay by alpha emission? Which reaction below represents Th decay by alpha emission?
Video: Forming urine ( influencing factors), Forming dilute urine & Forming concentrated urine

For a complete list of videos, visit our video library