Which of the following best represents the objective of the ...

[go.lag]

Which of the following best represents the objective of the moderator in conducting a focus group?
 a. Strictly following the moderator's guidebook.
  b. Allowing for a free-flow of ideas that are unrestricted and therefore more conducive to creativity.
  c. Striking a balance between stimulating natural discussions while ensuring the group does not wander too farfrom the topic.
 d. To include as many people as possible in a particular group; this enables the results to be more representative.
  e. The moderator must be completely unfamiliar with the purpose of the research.

Question 2

A danger of too many brand extensions is that
 a. the associations that are transferred to the new product will be too strong.
  b. motivation to process the brand image will be too high.
  c. it will be impossible to create a new brand name.
  d. it can dilute, not elaborate, the original brand image.
  e. there will be too many associations linked with the original brand name.

[nmyers]

Answer to Question 1

c

Answer to Question 2

D

[go.lag]

Thank you

[nmyers]

No problemo