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Author Question: The suggested communication strategy to use when the product is intangible dominant is to: a. create ... (Read 38 times)

Kikoku

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  • Posts: 540
on: Jun 28, 2018
The suggested communication strategy to use when the product is intangible dominant is to:
 a. create an intangible image for the product.
 b. create awareness for the product.
 c. surround the product with tangible evidence.
 d. make sure the product is in the evoked set of alternatives.

Question 2

The best way to avoid the trap of researching the wrong problem is to ___________________ _ until the problem
  is properly defined.
 Fill in the blank(s) with correct word


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guyanai

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

delay research


Kikoku

  • Member
  • Posts: 540
Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

Dinolord

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  • Posts: 313
Reply 3 on: Yesterday
Great answer, keep it coming :)

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