Author Question: The suggested communication strategy to use when the product is intangible dominant is to: a. create ... (Read 73 times)

Kikoku · **on:** Jun 28, 2018

The suggested communication strategy to use when the product is intangible dominant is to:
a. create an intangible image for the product.
b. create awareness for the product.
c. surround the product with tangible evidence.
d. make sure the product is in the evoked set of alternatives.

Question 2

The best way to avoid the trap of researching the wrong problem is to ___________________ _ until the problem
is properly defined.
Fill in the blank(s) with correct word