A strategy developed to offset the challenges posed by ...

[beccaep]

A strategy developed to offset the challenges posed by intangibility is ________.
 a. thorough training of customer contact personnel
 b. organizational image development
 c. demand management
 d. customization

Question 2

A famous case in the 1980s involved Coca-Cola introducing New Coke after much research. The failure of New
  Coke was largely due to:
 a. A narrow conception of the research.
  b. Uneven caliber of researchers.
  c. Poor problem definition.
  d. Late and occasional erroneous findings.
  e. Personality and presentation differences.

[gasdhashg]

Answer to Question 1

b

Answer to Question 2

c

[beccaep]

Gracias!

[mcarey591]

Thanks for the timely response, appreciate it