Author Question: Which of the following is a marketing challenge posed by intangibility? A) Services have no costs of ... (Read 123 times)

bb · **on:** Jun 28, 2018

Which of the following is a marketing challenge posed by intangibility?
A) Services have no costs of goods sold.
B) The consumer is involved in the production process.
C) Other consumers are involved in the production process.
D) Service standardization and quality control are difficult to achieve.
E) Centralized mass production of services is difficult.

Question 2

Which of the following statements is true of pioneers?
A) Pioneers are especially prevalent in the grocery industry.
B) Pioneers are not required to use creative selling methods to get new customers.
C) All pioneers are order-getters.
D) A pioneer continues to work with customers after the sale is done.
E) Pioneers are critical to prevent erosion of the customer base.