Author Question: A strategy developed to offset the challenges posed by intangibility is ________. a. thorough ... (Read 107 times)

beccaep · **on:** Jun 28, 2018

A strategy developed to offset the challenges posed by intangibility is ________.
a. thorough training of customer contact personnel
b. organizational image development
c. demand management
d. customization

Question 2

A famous case in the 1980s involved Coca-Cola introducing New Coke after much research. The failure of New
Coke was largely due to:
a. A narrow conception of the research.
b. Uneven caliber of researchers.
c. Poor problem definition.
d. Late and occasional erroneous findings.
e. Personality and presentation differences.