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Author Question: A strategy developed to offset the challenges posed by intangibility is ________. a. thorough ... (Read 52 times)

beccaep

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  • Posts: 535
on: Jun 28, 2018
A strategy developed to offset the challenges posed by intangibility is ________.
 a. thorough training of customer contact personnel
 b. organizational image development
 c. demand management
 d. customization

Question 2

A famous case in the 1980s involved Coca-Cola introducing New Coke after much research. The failure of New
  Coke was largely due to:
 a. A narrow conception of the research.
  b. Uneven caliber of researchers.
  c. Poor problem definition.
  d. Late and occasional erroneous findings.
  e. Personality and presentation differences.


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gasdhashg

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

c


beccaep

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  • Posts: 535
Reply 2 on: Jun 28, 2018
Excellent

xthemafja

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Reply 3 on: Yesterday
Gracias!

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