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Author Question: A distinguishing characteristic of services that makes them unable to be touched or sensed in the ... (Read 36 times)

newyorker26

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A distinguishing characteristic of services that makes them unable to be touched or sensed in the same manner as physical goods is referred to as:
 a. intangibility.
 b. inseparability.
 c. heterogeneity.
 d. perishability.

Question 2

Discuss the differences between primary and secondary data, and when each should be used during a research
  effort.



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eliasc0401

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Answer to Question 1

a

Answer to Question 2

Secondary research is pre-existing, accessible data that may be sufficient to help
address the research problem. When it isn't sufficient or doesn't exist, a primary data
collection effort is required. Because primary data collection can be expensive and time
consuming, it should be collected only after determining secondary data is insufficient or
doesn't exist.




newyorker26

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Reply 2 on: Jun 28, 2018
Excellent


strudel15

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

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