Author Question: A distinguishing characteristic of services that makes them unable to be touched or sensed in the ... (Read 38 times)

newyorker26 · **on:** Jun 28, 2018

A distinguishing characteristic of services that makes them unable to be touched or sensed in the same manner as physical goods is referred to as:
a. intangibility.
b. inseparability.
c. heterogeneity.
d. perishability.

Question 2

Discuss the differences between primary and secondary data, and when each should be used during a research
effort.

eliasc0401 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

a

Answer to Question 2

Secondary research is pre-existing, accessible data that may be sufficient to help
address the research problem. When it isn't sufficient or doesn't exist, a primary data
collection effort is required. Because primary data collection can be expensive and time
consuming, it should be collected only after determining secondary data is insufficient or
doesn't exist.