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Author Question: A distinguishing characteristic of services that makes them unable to be touched or sensed in the ... (Read 72 times)

newyorker26

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on: Jun 28, 2018
A distinguishing characteristic of services that makes them unable to be touched or sensed in the same manner as physical goods is referred to as:
 a. intangibility.
 b. inseparability.
 c. heterogeneity.
 d. perishability.

Question 2

Discuss the differences between primary and secondary data, and when each should be used during a research
  effort.


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eliasc0401

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Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

Secondary research is pre-existing, accessible data that may be sufficient to help
address the research problem. When it isn't sufficient or doesn't exist, a primary data
collection effort is required. Because primary data collection can be expensive and time
consuming, it should be collected only after determining secondary data is insufficient or
doesn't exist.


newyorker26

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

aliotak

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Reply 3 on: Yesterday
Gracias!

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