Author Question: The LAARC (listen, acknowledge, assess, respond, and confirm) method is a customer-oriented way to: ... (Read 85 times)

swpotter12 · **on:** Jun 28, 2018

The LAARC (listen, acknowledge, assess, respond, and confirm) method is a customer-oriented way to:
A) keep the sales dialogue positive.
B) get an order.
C) end the sales dialogue.
D) qualify prospects.
E) deny an objection.

Question 2

List the five dimensions of service quality. Which dimension is typically rated by customers as the most important? Which is typically rated as the least important?

tandmlomax84 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

A

Answer to Question 2

The five dimensions of service quality include reliability, responsiveness, assurance, empathy, and tangibles. The reliability dimension is consistently reported to be the most important of the five dimensions. In contrast, the tangibles dimension is consistently reported to be the least important.