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Author Question: ____ is the level of service the customer actually wants to receive. A) Desired service B) ... (Read 55 times)

lbcchick

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on: Jun 28, 2018
____ is the level of service the customer actually wants to receive.
 A) Desired service
  B) Predicted service
  C) Perceived service
  D) Adequate service
  E) Derived expectations

Question 2

One way of looking at __________ is to consider the marketing and financial value associated with a brand's position in the marketplace.
 A) brand equity
  B) brand identity
  C) brand equality
  D) brand value
  E) brand capitalization


GCabra

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Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

A


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