____ is the level of service the customer actually wants to ...

[lbcchick]

____ is the level of service the customer actually wants to receive.
 A) Desired service
  B) Predicted service
  C) Perceived service
  D) Adequate service
  E) Derived expectations

Question 2

One way of looking at __________ is to consider the marketing and financial value associated with a brand's position in the marketplace.
 A) brand equity
  B) brand identity
  C) brand equality
  D) brand value
  E) brand capitalization

[GCabra]

Answer to Question 1

A

Answer to Question 2

A