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Author Question: Which of the following are service quality measures? A) customer satisfaction B) desired service ... (Read 45 times)

Coya19@aol.com

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on: Jun 28, 2018
Which of the following are service quality measures?
 A) customer satisfaction
  B) desired service
  C) perceived service superiority
  D) perceived service adequacy
  E) perceived service superiority and perceived service adequacy

Question 2

While Madison was shopping for coffee makers at Target, she recognized many of the brands that were available. Although she was looking for a machine made by Mr. Coffee, she bought a coffee maker by Hamilton Beach because Target was out of all Mr. Coffee machines. What type of brand loyalty is Madison exhibiting?
 A) brand recognition
  B) brand preference
  C) brand insanity
  D) brand equity
  E) brand insistence


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cascooper22

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Reply #1 on: Jun 28, 2018
Answer to Question 1

E

Answer to Question 2

B


Coya19@aol.com

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Reply 2 on: Jun 28, 2018
Wow, this really help

irishcancer18

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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