Author Question: ____ is the level of service the customer actually wants to receive. A) Desired service B) ... (Read 77 times)

lbcchick

  • Hero Member
  • *****
  • Posts: 550
____ is the level of service the customer actually wants to receive.
 A) Desired service
  B) Predicted service
  C) Perceived service
  D) Adequate service
  E) Derived expectations

Question 2

One way of looking at __________ is to consider the marketing and financial value associated with a brand's position in the marketplace.
 A) brand equity
  B) brand identity
  C) brand equality
  D) brand value
  E) brand capitalization



GCabra

  • Sr. Member
  • ****
  • Posts: 331
Answer to Question 1

A

Answer to Question 2

A



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

In 1844, Charles Goodyear obtained the first patent for a rubber condom.

Did you know?

In Eastern Europe and Russia, interferon is administered intranasally in varied doses for the common cold and influenza. It is claimed that this treatment can lower the risk of infection by as much as 60–70%.

Did you know?

The U.S. Pharmacopeia Medication Errors Reporting Program states that approximately 50% of all medication errors involve insulin.

Did you know?

Barbituric acid, the base material of barbiturates, was first synthesized in 1863 by Adolph von Bayer. His company later went on to synthesize aspirin for the first time, and Bayer aspirin is still a popular brand today.

Did you know?

Medication errors are three times higher among children and infants than with adults.

For a complete list of videos, visit our video library