Author Question: Layla is a salesperson at Mandrin Corp and is preparing to make a sales call. She should use a ... (Read 151 times)

Arii_bell · **on:** Jun 28, 2018

Layla is a salesperson at Mandrin Corp and is preparing to make a sales call. She should use a check-back after she:
A) finishes a feature-benefit sequence.
B) introduces herself.
C) assesses the prospective buyer's interest.
D) closes the purchase deal with the buyer.
E) finishes the sales presentation.

Question 2

Which of the following are steps in the planning process that utilizes the Balanced Scorecard and a Strategy Map to build a tightly integrated marketing strategy?
A) Define Financial Objectives.
B) Define the Customer Value Proposition.
C) Identify the Critical Strategic Themes and Internal Processes.
D) All of the answer choices.
E) Both define Financial Objectives and define the Customer Value Proposition.