Author Question: A key to effective sales dialogue is to limit the involvement of the buyer. Indicate whether the ... (Read 31 times)

mp14

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A key to effective sales dialogue is to limit the involvement of the buyer.
 
 Indicate whether the statement is true or false

Question 2

If a business marketer is particularly concerned with over- or under- spending on a particular marketing strategy element, such as advertising, which of the following tools would be most useful?
 A) expense-to-sales ratio analysis.
  B) market share analysis.
  C) sales analysis.
  D) marketing audit.
  E) profit analysis.



rachel

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Answer to Question 1

False

Answer to Question 2

A



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