Author Question: Which of the following is a characteristic of good customer value propositions? A) Good customer ... (Read 158 times)

mikaylakyoung · **on:** Jun 28, 2018

Which of the following is a characteristic of good customer value propositions?
A) Good customer value propositions tell a customer what he or she wants to hear.
B) Good customer value propositions make promises and guarantees to ensure that a customer places an order.
C) Good customer value propositions use vague statements that make it easier for a salesperson to make the sale.
D) Good customer value propositions are as specific as possible on tangible outcomes.
E) Good customer value propositions only reflect on the product or service dimensions that a customer will pay for.

Question 2

Sales results provide an excellent benchmark against which to measure performance.

Indicate whether the statement is true or false