Author Question: Discuss the methods in which marketing can reduce the sources of conflict felt by its ... (Read 78 times)

CharlieWard

  • Hero Member
  • *****
  • Posts: 578
Discuss the methods in which marketing can reduce the sources of conflict felt by its employees.

Question 2

Today, though cutting expenses is still a main factor, the desire of many firms to focus on core competencies is a driving force behind the increase in:
 A) category management.
  B) channel integration.
  C) referent power.
  D) product differentiation.
  E) outsourcing.



jliusyl

  • Sr. Member
  • ****
  • Posts: 328
Answer to Question 1

Marketing can reduce the person/role conflict of its employees by being sensitive to employees' feelings and by actively seeking input from employees about issues. Similarly, marketing can help reduce conflicts between the organization and its clients by making sure that advertisements do not cause customer expectations to be inconsistent with the capabilities of the service system. Finally, inter-client conflicts can often be reduced if the targeted consumers are relatively homogeneous in their expectations.

Answer to Question 2

E



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Most fungi that pathogenically affect humans live in soil. If a person is not healthy, has an open wound, or is immunocompromised, a fungal infection can be very aggressive.

Did you know?

The newest statin drug, rosuvastatin, has been called a superstatin because it appears to reduce LDL cholesterol to a greater degree than the other approved statin drugs.

Did you know?

Aspirin is the most widely used drug in the world. It has even been recognized as such by the Guinness Book of World Records.

Did you know?

Medication errors are more common among seriously ill patients than with those with minor conditions.

Did you know?

It is believed that humans initially contracted crabs from gorillas about 3 million years ago from either sleeping in gorilla nests or eating the apes.

For a complete list of videos, visit our video library