Discuss the methods in which marketing can reduce the sources of ...

[CharlieWard]

Discuss the methods in which marketing can reduce the sources of conflict felt by its employees.

Question 2

Today, though cutting expenses is still a main factor, the desire of many firms to focus on core competencies is a driving force behind the increase in:
 A) category management.
  B) channel integration.
  C) referent power.
  D) product differentiation.
  E) outsourcing.

[jliusyl]

Answer to Question 1

Marketing can reduce the person/role conflict of its employees by being sensitive to employees' feelings and by actively seeking input from employees about issues. Similarly, marketing can help reduce conflicts between the organization and its clients by making sure that advertisements do not cause customer expectations to be inconsistent with the capabilities of the service system. Finally, inter-client conflicts can often be reduced if the targeted consumers are relatively homogeneous in their expectations.

Answer to Question 2

E