« previous next »

Author Question: Discuss the concepts of frequency marketing, relationship marketing, and ... (Read 109 times)

joe

  • Hero Member
  • *****
  • Posts: 627
on: Jun 28, 2018
Discuss the concepts of frequency marketing, relationship marketing, and aftermarketing.

Question 2

Which of the following IS NOT good advice with respect to leveraging customer satisfaction from a strategic point of view?
 A) Understand what can go wrong in fulfilling customers' needs.
  B) Offer a satisfaction guarantee.
  C) Flesh out all uncontrollable issues to prevent them.
  D) Make it easy for customers to complain.
  E) Make customer satisfaction measurement an ongoing priority.


LVPMS

  • Sr. Member
  • ****
  • Posts: 323
Reply #1 on: Jun 28, 2018
Answer to Question 1

The primary goal of frequency marketing is to make existing customers purchase more often from the same provider. Relationship marketing employs techniques based on developing long-term relationships with customers. Aftermarketing emphasizes the importance of marketing efforts after the initial sale has been made.

Answer to Question 2

C


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Though newer “smart” infusion pumps are increasingly becoming more sophisticated, they cannot prevent all programming and administration errors. Health care professionals that use smart infusion pumps must still practice the rights of medication administration and have other professionals double-check all high-risk infusions.

Did you know?

Sperm cells are so tiny that 400 to 500 million (400,000,000–500,000,000) of them fit onto 1 tsp.

Did you know?

Cucumber slices relieve headaches by tightening blood vessels, reducing blood flow to the area, and relieving pressure.

Did you know?

Drug-induced pharmacodynamic effects manifested in older adults include drug-induced renal toxicity, which can be a major factor when these adults are experiencing other kidney problems.

Did you know?

Immunoglobulin injections may give short-term protection against, or reduce severity of certain diseases. They help people who have an inherited problem making their own antibodies, or those who are having certain types of cancer treatments.

How genes produce proteins that determine traits in a simple dominant-recessive relationship. How genes produce proteins that determine traits in a simple dominant-recessive relationship.
Radio Frequency Lesion Radio Frequency Lesion
Characteristics of Sound: Frequency and Amplitude Characteristics of Sound: Frequency and Amplitude
Relationship between Income and Happiness in the United States Relationship between Income and Happiness in the United States
Frequency Analysis of Letters Used in the English Language Frequency Analysis of Letters Used in the English Language
The frequency of aneuploidy changes dramatically over developmental time. Between 6 to 8 weeks and 2 The frequency of aneuploidy changes dramatically over developmental time. Between 6 to 8 weeks and 2
Video: Cerebral Cortex Animation

For a complete list of videos, visit our video library