« previous next »

Author Question: Discuss the concepts of frequency marketing, relationship marketing, and ... (Read 95 times)

joe

  • Hero Member
  • *****
  • Posts: 627
on: Jun 28, 2018
Discuss the concepts of frequency marketing, relationship marketing, and aftermarketing.

Question 2

Which of the following IS NOT good advice with respect to leveraging customer satisfaction from a strategic point of view?
 A) Understand what can go wrong in fulfilling customers' needs.
  B) Offer a satisfaction guarantee.
  C) Flesh out all uncontrollable issues to prevent them.
  D) Make it easy for customers to complain.
  E) Make customer satisfaction measurement an ongoing priority.


LVPMS

  • Sr. Member
  • ****
  • Posts: 323
Reply #1 on: Jun 28, 2018
Answer to Question 1

The primary goal of frequency marketing is to make existing customers purchase more often from the same provider. Relationship marketing employs techniques based on developing long-term relationships with customers. Aftermarketing emphasizes the importance of marketing efforts after the initial sale has been made.

Answer to Question 2

C


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Asthma attacks and symptoms usually get started by specific triggers (such as viruses, allergies, gases, and air particles). You should talk to your doctor about these triggers and find ways to avoid or get rid of them.

Did you know?

Certain topical medications such as clotrimazole and betamethasone are not approved for use in children younger than 12 years of age. They must be used very cautiously, as directed by a doctor, to treat any child. Children have a much greater response to topical steroid medications.

Did you know?

Everyone has one nostril that is larger than the other.

Did you know?

Medication errors are more common among seriously ill patients than with those with minor conditions.

Did you know?

Atropine was named after the Greek goddess Atropos, the oldest and ugliest of the three sisters known as the Fates, who controlled the destiny of men.

Relationship between winter rainfall and chuckwalla, Sauromalus, size Relationship between winter rainfall and chuckwalla, Sauromalus, size
Frequency coding in the nervous system: Threshold stimulus. Frequency coding in the nervous system: Threshold stimulus.
Blood pressure and blood volume relationship Blood pressure and blood volume relationship
Crying Frequency in the Early Months In their first months of life, infants often cry for no appare Crying Frequency in the Early Months In their first months of life, infants often cry for no appare
After verifying that the tester is capable of correctly reading the air frequency, gasoline is ... After verifying that the tester is capable of correctly reading the air frequency, gasoline is ...
Concepts related to inflammation Concepts related to inflammation
Video: Cytotoxic T cell receptors, activation, proliferation, differentiation & action

For a complete list of videos, visit our video library