Discuss the concepts of frequency marketing, relationship ...

[joe]

Discuss the concepts of frequency marketing, relationship marketing, and aftermarketing.

Question 2

Which of the following IS NOT good advice with respect to leveraging customer satisfaction from a strategic point of view?
 A) Understand what can go wrong in fulfilling customers' needs.
  B) Offer a satisfaction guarantee.
  C) Flesh out all uncontrollable issues to prevent them.
  D) Make it easy for customers to complain.
  E) Make customer satisfaction measurement an ongoing priority.

[LVPMS]

Answer to Question 1

The primary goal of frequency marketing is to make existing customers purchase more often from the same provider. Relationship marketing employs techniques based on developing long-term relationships with customers. Aftermarketing emphasizes the importance of marketing efforts after the initial sale has been made.

Answer to Question 2

C