Author Question: Discuss the steps necessary to manage the firm's service communication strategy ... (Read 76 times)

vHAUNG6011 · **on:** Jun 28, 2018

Discuss the steps necessary to manage the firm's service communication strategy effectively.

Question 2

The consumer buying process begins when:
A) marketing research discovers a new, untapped market segment.
B) consumers recognize that they have unsatisfied needs.
C) merchants offer goods and services for sale.
D) a manufacturer develops a new product.
E) consumers begin to seek information about an upcoming purchase.

amy.lauersdorf90 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

Service practitioners that adhere to the following service communication process substantially increase their odds of obtaining their communication objectives: (1 ) Selecting target markets, (2 ) establishing communications objectives, (3 ) setting the communications budget, (4 ) formulating the positioning strategy, (5 ) establishing message and media strategies, and (6 ) monitoring, evaluating, and controlling the communication strategy.

Answer to Question 2

B