Which of the following types of questions will be used by a salesperson to change topics when proceeding on a forbidden or nonproductive line of questioning?
A) Evaluative questions
B) Reactive questions
C) Probing questions
D) Tactical questions
E) Dichotomous questions
Question 2
The final, and critical, step for managing Business-to-Business advertising is:
A) integrating it with other business components.
B) formulating advertising objectives.
C) evaluating and selecting media.
D) evaluating the effectiveness of the campaign.