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Author Question: The positioning strategy that increases complexity by adding more services and/or enhancing current ... (Read 109 times)

Brittanyd9008

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on: Jun 28, 2018
The positioning strategy that increases complexity by adding more services and/or enhancing current services to capture more of the market is referred to as:
 A) niche positioning strategy.
  B) volume-oriented positioning strategy.
  C) specialization positioning strategy.
  D) penetration strategy.
  E) market diversification strategy.

Question 2

The most pressing concern for the success of a marketing plan is identifying needed resources.
 
 Indicate whether the statement is true or false


kescobar@64

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Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

True


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