The postpurchase model that is based on the idea that in a ...

[a0266361136]

The postpurchase model that is based on the idea that in a service encounter, customers and employees perform roles, and that satisfaction is a function of role congruence is called:
 A) the dissonance model.
  B) the perceived-control model.
  C) the expectancy disconfirmation model.
  D) the script perspective.
  E) the servuction model.

Question 2

Market segmentation divides the market into homogenous groups or segments.
 
 Indicate whether the statement is true or false

[patma1981]

Answer to Question 1

D

Answer to Question 2

True

[a0266361136]

TYSM

[ghepp]

Gracias!