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Author Question: The postpurchase model that is based on the idea that in a service encounter, customers and ... (Read 59 times)

a0266361136

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on: Jun 28, 2018
The postpurchase model that is based on the idea that in a service encounter, customers and employees perform roles, and that satisfaction is a function of role congruence is called:
 A) the dissonance model.
  B) the perceived-control model.
  C) the expectancy disconfirmation model.
  D) the script perspective.
  E) the servuction model.

Question 2

Market segmentation divides the market into homogenous groups or segments.
 
 Indicate whether the statement is true or false


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patma1981

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Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

True


a0266361136

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

kthug

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Reply 3 on: Yesterday
:D TYSM

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