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Author Question: When changing dentists, the patient was required to pay for a new set of X-rays. This type of ... (Read 51 times)

serike

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When changing dentists, the patient was required to pay for a new set of X-rays. This type of switching cost is referred to as:
 A) performance costs.
  B) loyal customer discounts.
  C) emotional costs.
  D) cognitive costs.
  E) transaction costs.

Question 2

From the customer's perspective, which part of the marketing mix takes place largely behind the scenes?
 A) Market segmentations
  B) Product
  C) Price
  D) Promotion
  E) Distribution



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yahahah24021

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Answer to Question 1

E

Answer to Question 2

E




serike

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)


xthemafja

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

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