Author Question: The costs associated with changing from one provider to another are referred to as _____ costs. A) ... (Read 65 times)

saraeharris · **on:** Jun 28, 2018

The costs associated with changing from one provider to another are referred to as _____ costs.
A) performance
B) economic
C) selection
D) switching
E) financial

Question 2

A marketer at General Mills in charge of international expansion wants to determine Kellogg's market share in Mexico. What type of marketing activity should she apply?
A) Tactical planning
B) Internal analysis
C) Competitive intelligence
D) Environmental scanning
E) Situation analysis