Switching costs generally associated with changing from one ...

[geoffrey]

Switching costs generally associated with changing from one service provider to another include all of the following except:
 A) performance costs.
  B) loyal customer discounts.
  C) emotional costs.
  D) cognitive costs.
  E) search costs.

Question 2

List the elements that make up a marketing program.
 A) product and target market
  B) target market and marketing mix
  C) market segment and market plan
  D) price, promotion, place, and product
  E) marketing mix, price, and promotion

[pami445]

Answer to Question 1

A

Answer to Question 2

B