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Author Question: Switching costs generally associated with changing from one service provider to another include all ... (Read 141 times)

geoffrey

  • Hero Member
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  • Posts: 880
on: Jun 28, 2018
Switching costs generally associated with changing from one service provider to another include all of the following except:
 A) performance costs.
  B) loyal customer discounts.
  C) emotional costs.
  D) cognitive costs.
  E) search costs.

Question 2

List the elements that make up a marketing program.
 A) product and target market
  B) target market and marketing mix
  C) market segment and market plan
  D) price, promotion, place, and product
  E) marketing mix, price, and promotion


pami445

  • Sr. Member
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  • Posts: 303
Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

B


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