Author Question: Although mass media audiences are becoming increasingly fragmented, media fragmentation does have a ... (Read 266 times)

haleyc112 · **on:** Jun 28, 2018

Although mass media audiences are becoming increasingly fragmented, media fragmentation does have a major advantage. What is this advantage?
A) It now costs less to reach a mass audience.
B) It is much easier to measure feedback from mass media audiences.
C) It is now easier to reach small, highly targeted audiences.
D) Consumers are now much more receptive to television advertising.
E) Consumers are now highly susceptible to online advertising.

Question 2

A firm that is able to lower costs by minimizing duplication, harmonizing operations, and enhancing quality is addressing which of the following supply chain management goals?
A) Waste reduction.
B) Time compression.
C) Flexible response.
D) Inventory reduction.
E) Transportation cost reduction.