Author Question: A business marketer that serves many different market segments would likely use a direct channel. ... (Read 50 times)

lidoalex · **on:** Jun 28, 2018

A business marketer that serves many different market segments would likely use a direct channel.

Indicate whether the statement is true or false

Question 2

By retaining title to the goods, the business marketer has a higher level of channel control in a rep channel as opposed to a distributor channel.

Indicate whether the statement is true or false