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Author Question: Which of the following is NOT true of the solutions-centered approach instead of a product-centered ... (Read 45 times)

acc299

  • Hero Member
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  • Posts: 569
on: Jun 28, 2018
Which of the following is NOT true of the solutions-centered approach instead of a product-centered approach?
 A) Win by creating and delivering superior customer solutions.
  B) Value is created by the firm.
  C) Relationship with customer is interaction-based.
  D) Quality focus on customer-firm interactions.
  E) All of the answer choices are true.

Question 2

When Xerox offers a Total Satisfaction Guarantee that allows customers to return copiers for any reason, this is an example of:
 A) word of mouth.
  B) developing tangible clues.
  C) service bundling.
  D) none of the answer choices.


vseab

  • Sr. Member
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  • Posts: 323
Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

B


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