When the marketer emphasizes reductions in staff, overhead, and capital as potential benefits to the purchaser, this relates to the service characteristic of:
A) variability.
B) perishability.
C) simultaneous production and consumption.
D) intangibility.
E) lack of ownership.
Question 2
Service variability is a unique service characteristic. From the following list, choose the marketing implication most closely related to this characteristic.
A) buyer-seller interaction requiring that the service be done right
B) planning capacity on the basis of peak demand
C) emphasizing strict quality control standards
D) using pricing and promotion to even out demand peaks and valleys
E) None of the answer choices applies specifically to service variability.
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