Author Question: When the marketer emphasizes reductions in staff, overhead, and capital as potential benefits to the ... (Read 87 times)

nramada

  • Hero Member
  • *****
  • Posts: 580
When the marketer emphasizes reductions in staff, overhead, and capital as potential benefits to the purchaser, this relates to the service characteristic of:
 A) variability.
  B) perishability.
  C) simultaneous production and consumption.
  D) intangibility.
  E) lack of ownership.

Question 2

Service variability is a unique service characteristic. From the following list, choose the marketing implication most closely related to this characteristic.
 A) buyer-seller interaction requiring that the service be done right
  B) planning capacity on the basis of peak demand
  C) emphasizing strict quality control standards
  D) using pricing and promotion to even out demand peaks and valleys
  E) None of the answer choices applies specifically to service variability.



sultana.d

  • Sr. Member
  • ****
  • Posts: 320
Answer to Question 1

E

Answer to Question 2

C



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

The average older adult in the United States takes five prescription drugs per day. Half of these drugs contain a sedative. Alcohol should therefore be avoided by most senior citizens because of the dangerous interactions between alcohol and sedatives.

Did you know?

The B-complex vitamins and vitamin C are not stored in the body and must be replaced each day.

Did you know?

When blood is exposed to air, it clots. Heparin allows the blood to come in direct contact with air without clotting.

Did you know?

The average office desk has 400 times more bacteria on it than a toilet.

Did you know?

The ratio of hydrogen atoms to oxygen in water (H2O) is 2:1.

For a complete list of videos, visit our video library