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Author Question: The two forms of customer benefits are core and add-on. Indicate whether the statement is true or ... (Read 135 times)

leilurhhh

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on: Jun 28, 2018
The two forms of customer benefits are core and add-on.
 
 Indicate whether the statement is true or false

Question 2

Brand attitude is defined as the percentage of organizational buyers who have a negative image of a company minus the buyers with a positive one.
 
 Indicate whether the statement is true or false


nothere

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Reply #1 on: Jun 28, 2018
Answer to Question 1

True

Answer to Question 2

False


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