Author Question: The two forms of customer benefits are core and add-on. Indicate whether the statement is true or ... (Read 137 times)

leilurhhh

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The two forms of customer benefits are core and add-on.
 
 Indicate whether the statement is true or false

Question 2

Brand attitude is defined as the percentage of organizational buyers who have a negative image of a company minus the buyers with a positive one.
 
 Indicate whether the statement is true or false



nothere

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Answer to Question 1

True

Answer to Question 2

False



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