Author Question: Upon meeting with a General Electric buyer, a salesperson learned that the G.E. purchasing function ... (Read 59 times)

Anajune7 · **on:** Jun 28, 2018

Upon meeting with a General Electric buyer, a salesperson learned that the G.E. purchasing function is unhappy with the supplier's performance and is openly considering new options. This provides an illustration of:
A) a new task buying situation.
B) a straight rebuy.
C) a modified rebuy.
D) extended problem solving.
E) value analysis.

Question 2

With online and mail surveys, response rate calculation is usually straightforward, particularly when there is no eligibility requirement.

Indicate whether the statement is true or false