To determine the effect of their new store design, the managers ...

[kamilo84]

To determine the effect of their new store design, the managers measured shopper's attitudes with a questionnaire using bipolar adjectives of excellent and bad, which anchored both ends of the scale. This is an example of a(n) ________ scale.
 a. Likert
 b. semantic-differential
 c. Stapel
 d. itemized ratings

Question 2

During a canned sales presentation the salesperson talks most of the time.
 
 Indicate whether the statement is true or false

[Rilsmarie951]

Answer to Question 1

b

Answer to Question 2

T

[kamilo84]

TYSM

[alexanderhamilton]

Excellent