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Author Question: To determine the effect of their new store design, the managers measured shopper's attitudes with a ... (Read 63 times)

kamilo84

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on: Jun 28, 2018
To determine the effect of their new store design, the managers measured shopper's attitudes with a questionnaire using bipolar adjectives of excellent and bad, which anchored both ends of the scale. This is an example of a(n) ________ scale.
 a. Likert
 b. semantic-differential
 c. Stapel
 d. itemized ratings

Question 2

During a canned sales presentation the salesperson talks most of the time.
 
 Indicate whether the statement is true or false


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Rilsmarie951

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

T


kamilo84

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Reply 2 on: Jun 28, 2018
Excellent

lkanara2

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Reply 3 on: Yesterday
Gracias!

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