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Author Question: To determine the effect of their new store design, the managers measured shopper's attitudes with a ... (Read 58 times)

kamilo84

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To determine the effect of their new store design, the managers measured shopper's attitudes with a questionnaire using bipolar adjectives of excellent and bad, which anchored both ends of the scale. This is an example of a(n) ________ scale.
 a. Likert
 b. semantic-differential
 c. Stapel
 d. itemized ratings

Question 2

During a canned sales presentation the salesperson talks most of the time.
 
 Indicate whether the statement is true or false



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Rilsmarie951

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Answer to Question 1

b

Answer to Question 2

T




kamilo84

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Reply 2 on: Jun 28, 2018
Excellent


cpetit11

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Reply 3 on: Yesterday
Wow, this really help

 

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