Author Question: To determine the effect of their new store design, the managers measured shopper's attitudes with a ... (Read 38 times)

kamilo84 · **on:** Jun 28, 2018

To determine the effect of their new store design, the managers measured shopper's attitudes with a questionnaire using bipolar adjectives of excellent and bad, which anchored both ends of the scale. This is an example of a(n) ________ scale.
a. Likert
b. semantic-differential
c. Stapel
d. itemized ratings

Question 2

During a canned sales presentation the salesperson talks most of the time.

Indicate whether the statement is true or false